Learn select intermediate marketing skills to enhance your Facebook marketing strategies with Lacey Clifton (@Chicadita). This workshop will cover Facebook Insights (analytics), scheduling, events, boosts, and Ads Manager (advertising and Boosts) with advanced targeting to increase conversion and ROI. Other tactics can be discussed based on group interest and time availability, but all participants must already have a Facebook business page. Participants are expected to know how to post to their Facebook business page, like and comment on another business? page, and use hashtags.