Presented by: Andrea LaRosa In this first session, you’ll learn how to navigate the vast world of social media and identify the platforms that best suit your small business. We’ll cover essential strategies for increasing foot traffic and leveraging the holiday season to boost your brand’s visibility. What to expect: A brief intro to Facebook, Instagram, TikTok, YouTube, and LinkedIn How to choose the right platform(s) for your business Using social media to drive more foot traffic to your business The power of holiday giveaways and why they work