Cal Poly CIE SBDC Digital Advertising Workshop

Presented by the Cal Poly CIE SBDC

Join Dan Weeks, Director of Employer Partnerships at Fullstack University, as he guides you through an efficient process for rapidly testing new business ideas.

Learn how to leverage paid advertising on platforms like Google, Instagram, Facebook, and more, coupled with minimalist one-page websites tailored specifically to your target audience. This approach is not only cost-effective but also empowers small business owners to pinpoint the features and benefits that resonate most with their target customers.

About the Speaker: Dan Weeks, an experienced entrepreneur who has founded and successfully sold multiple companies, brings his expertise as he also teaches Entrepreneurship at Cal Poly SLO and serves as the Entrepreneur-In-Residence for the CIE Hothouse.